Social media has given consumers a voice and they expect it to be heard. No longer can businesses rely on the traditional, one-way, broadcast style of advertising. Social media (with the help of email) gives you the chance to connect with your potential customers on a personal level and engage in a conversation.

Consumers are bombarded with hundreds of adverts a day and are no longer susceptible to products or services being pushed at them.

So, if customers don't want products or services pushed at them, how can we reach them?

There is a simple yet effective solution to this; Provide them with something of value that they actually want and will find useful or interesting, at NO COST. Then follow up by treating them as real people and have a conversation with them.

Think about it in the context of a dinner party. Would you walk up to someone you've never met at the party and immediately start selling to them? Of course not. First, you would have a conversation with them, then you may exchange contact details and follow up later. You must first establish a relationship before attempting to sell your product or service.

So how can you do this online?

Throughout this course we will step you through the process of setting up and integrating all aspects of your online presence (your website, email and social media) to create a sales funnel that will attract new customers and nurture the relationship, turning them into loyal customers.

This course is a step by step guide on how you can set up an automated sales funnel that will generate income for your business online.

The below diagram illustrates how the sales funnel works:

This is how the process will look from your customer's perspective:

Now that we've covered the groundwork, you're ready to move onto the first lesson. The first stage of our sales funnel is Identify and Find. For this you will need to have a thorough understanding of who your potential customers are so that you know how to reach the right people with the right message.

Let's get started!